About Us

Many of us have set out to cut additives out of our own diets – we wanted to extend the same care and kindness to our loving pets. Our dogs are a huge part of our world and they deserve a high quality of life.

Born out of the idea that our spoiled pets have it "ruf" was our company, dedicated to assuring no pup goes without a healthy option for their well "earned" treats. 

Coastal – Los Angeles based company.